Description
What's Included
Market and competitor analysis
Identify patterns in the market, understand what shoppers care about, and uncover spaces where your brand can differentiate.
Category and competitor positioning review
Analysis of brand messaging and packaging cues
Audience motivations, behaviours, and expectations
Identification of whitespace and differentiation opportunities
The outcome is a set of insights that inform how your brand can stand apart in a crowded category.
2. Brand Positioning Strategy
Define the strategic core of the brand: the brand’s unique role in the market.
Brand positioning statement
Target audience definition
Brand promise and key value proposition
Reasons to believe (proof points)
Core messaging pillars
The goal is to create a positioning that is not only distinctive but also commercially meaningful, something that can guide product communication, marketing campaigns, and retail storytelling.
Brand Narrative Playbook
Translate the strategy into a practical reference document that the team can use day-to-day, and maintain brand presence consistency.
Brand purpose, vision, and values
Brand personality and tone of voice
Messaging guidelines and key narratives
Guidance for applying the brand across marketing, packaging, and communications
The playbook becomes the foundation for future creative work and ensures that everyone working on the brand is aligned.
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Process
Discovery and Alignment
Research
Strategy Development
Playbook Creation and Handover
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Who this is for
This service works best for brands that already have a strong product but need clearer brand direction.
A good fit for:
Early-stage brands preparing to scale
Brands that feel their messaging is unclear or inconsistent
Founders preparing for retail expansion or new product launches
Teams that want a clear strategic foundation before investing heavily in marketing or packaging
Not the right fit for:
Brands looking only for visual design or logo creation
Businesses seeking quick marketing tactics without strategic groundwork
Very early concepts that have not yet validated the product or category opportunity
The goal here is to give your brand a clear strategic backbone that makes future marketing decisions easier, more consistent, and more effective.
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Pricing
£ 800
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Deliverables
Category & Competitor Landscape Analysis
Target Audience Profiles
Brand Positioning Statement
Value Proposition & Reasons to Believe
Messaging Framework
Brand Narrative / Origin Story
Brand Personality & Tone of Voice
Key Messaging Pillars
Brand Strategy Playbook
Packaging & Communication Guidance