Fractional Brand Management

Ongoing hands-on support to help your brand grow consistently without hiring a full-time brand or marketing manager.

Marketing Strategy Leadership

Performance Review & Decision Support

Marketing Operations & Team Support

Brand leadership
Brand leadership

Senior brand leadership without hiring a full-time role

Consistent marketing execution
Consistent marketing execution

More structured and less reactive marketing activities with someone coordinating the plan and priorities.

Continuous Growth
Continuous Growth

Regular review of performance metrics helps refine messaging, channels, and tactics to improve long-term results.

Description

About the service

About the service

What’s included

  1. Marketing Strategy Leadership


  2. Provide continuous guidance on brand strategy and marketing priorities.

  • Ongoing refinement of the brand’s marketing priorities

  • Strategic guidance for campaigns, launches, and brand initiatives

  • Alignment between product launches, promotions, and marketing activity

  • Support in translating the brand strategy into practical marketing actions

The outcome is a consistent strategic direction for all marketing activities. Marketing Planning & Campaign Coordination

  1. Performance Review & Decision Support

Introduce a structured process for analysing marketing results and learning from them.

  • Monthly marketing performance review

  • Analysis of campaign, promotion, and channel performance

  • Identification of insights and improvement opportunities

  • Support in adjusting strategy and marketing priorities

The outcome is clearer visibility into what works, what doesn’t, and where to invest next.

  1. Marketing Operations & Team Support

Introduce a simple but effective operating system for marketing.

  • Creation of a structured marketing calendar

  • Development of campaign briefing templates

  • Alignment between founders, marketing, and sales teams

  • Guidance for internal marketing staff

  • Support in prioritising marketing activities

The outcome is a repeatable system that makes marketing more organised and scalable.

——

Who this is for

A good fit for
  • Growing brands that need ongoing brand leadership

  • Founder-led companies where the marketing strategy lacks clear ownership

  • Teams that need help prioritising and coordinating marketing activities

  • Brands managing multiple retailers, products, and campaigns

Not the right fit for
  • Early-stage startups that only need short-term brand strategy work

  • Companies looking purely for execution (ad management, content production)

  • Organisations with a fully staffed senior marketing leadership team

——

Pricing

Start from £180/day

——

Typical Activities

  • Monthly marketing performance review

  • Quarterly strategy planning

  • Campaign and promotion evaluation

  • Retail activation support

  • Brand messaging and campaign guidance

  • Internal team mentoring

Let's grow your brand

Let's grow your brand

Let's grow your brand

Create a free website with Framer, the website builder loved by startups, designers and agencies.