Description
What’s included
Opportunity Mapping
Identify the most relevant demand spaces, consumer motivations, and market dynamics that should guide the brand’s marketing priorities.
Category and sub-category landscape review
Key consumer needs, motivations, and purchase drivers
Analysis of how competitors communicate benefits and claims
Review of category trends (health, functionality, indulgence, convenience, etc.)
Identification of priority consumer demand spaces for the brand
Mapping nutritional attributes and product features to shopper language
Identification of the most powerful primary and secondary claims
The outcome is a set of insights about where demand exists and how the brand can frame its offer to match real shopper needs.
Channel Strategy Framework
Define the role of each marketing and sales channel so the brand shows up consistently and intentionally across platforms.
Review of the brand’s current channel presence and performance
Definition of the strategic role of each channel (retail, DTC, Amazon/marketplaces, social, creators)
Identification of the core audience in each channel
Guidance on what type of content or message each channel should deliver
Alignment between brand messaging and channel objectives
The outcome is a channel strategy that clarifies where the brand should focus attention and how each channel contributes to growth.
Marketing Activation Roadmap
Define the role of each marketing and sales channel so the brand shows up consistently and intentionally across platforms.
Review of the brand’s current channel presence and performance
Definition of the strategic role of each channel (retail, DTC, Amazon/marketplaces, social, creators)
Identification of the core audience in each channel
Guidance on what type of content or message each channel should deliver
Alignment between brand messaging and channel objectives
The outcome is a clear marketing roadmap that the team can follow and adapt as the year progresses.
——
Who this is for
A good fit for
F&B CPG brands preparing to scale their marketing
Brands that have clear positioning but lack a focused marketing plan
Founders who want clarity on where to spend marketing resources
Teams that want a structured campaign and promotion roadmap
Not the right fit for
Very early brands that are still validating their product or positioning
Companies looking only for execution (running ads or social media)
Large brands that already have internal strategy teams
——
Pricing
Start from £900
——
Deliverables
Category opportunity summary and key consumer insights
Defined consumer demand spaces and opportunity areas
Brand benefit and claim hierarchy
Channel strategy framework and role definition
Marketing activation roadmap (6–12 months)
Campaign planning structure and micro-campaign framework
Promotion strategy principles and promo scorecard templates