Build & Grow
CPG Brands
Build & Grow
CPG Brands
Build & Grow
CPG Brands
Hi, I'm Hazel.
As a brand manager, I sit between branding and marketing:
turn brand into a clear strategy, manage it as a long‑term asset, and translate it into marketing actions that drive buisness growth.
Hi, I'm Hazel.
As a brand manager, I sit between branding and marketing:
turn brand into a clear strategy, manage it as a long‑term asset, and translate it into marketing actions that drive buisness growth.
Hi, I'm Hazel.
As a brand manager, I sit between branding and marketing:
turn brand into a clear strategy, manage it as a long‑term asset, and translate it into marketing actions that drive buisness growth.
The product is promising.
Why does the marketing feels scattered?
Why does the marketing feels scattered?
CPG brands are facing these problems:
The products blend into the category, hard to stand out.
The marketing is reactive, and it’s unclear what actually drives growth.
The team juggles everything without a leader or structure.
As a brand manager, my role is to solve these problems for you.
CPG brands are facing these problems:
The products blend into the category, hard to stand out.
The marketing is reactive, and it’s unclear what actually drives growth.
The team juggles everything without a leader or structure.
As a brand manager, my role is to solve these problems for you.
The outcome
So how do we acheive that?
So how do we acheive that?
Positioning
Positioning
A clear point of view on who they are and why they matter
A clear point of view on who they are and why they matter
Roadmap
Roadmap
A focused strategy that connects every channel.
A focused strategy that connects every channel.
Leadership
Leadership
A hands-on leader to hold it together as they grow.
A hands-on leader to hold it together as they grow.
why me?
Here's how I helped F&B brands
Here's how I helped F&B brands
I worked with CPG brands at a marketing agency, helping them with brand strategy, content marketing, and campaign planning.
My previous projects look like these:
Rebranding:
-> Analyzed market trends, competitors, and consumer behavior.
-> Defined a new brand positioning and messaging framework.
-> Developed 90-day brand road map.
-> Led cross-functional collaboration with designers, influencers, and internal teams.
Result: Expanded market reach to a new customer segment and drove annual sales growth.New product GTM:
-> Conducted market and consumer analysis and defined opportunity space.
-> Clarified new product proposition.
-> Built channel‑specific GTM roadmaps
Result: Helped the brand acheive competitive value proposition and become the category leader.
Now I work as a freelance brand strategist and fractional brand manager to help food & beverage brands grow their visibility, loyalty, and profitability.
I worked with CPG brands at a marketing agency, helping them with brand strategy, content marketing, and campaign planning.
My previous projects look like these:
Rebranding:
-> Analyzed market trends, competitors, and consumer behavior.
-> Defined a new brand positioning and messaging framework.
-> Developed 90-day brand road map.
-> Led cross-functional collaboration with designers, influencers, and internal teams.
Result: Expanded market reach to a new customer segment and drove annual sales growth.New product GTM:
-> Conducted market and consumer analysis and defined opportunity space.
-> Clarified new product proposition.
-> Built channel‑specific GTM roadmaps
Result: Helped the brand acheive competitive value proposition and become the category leader.
Now I work as a freelance brand strategist and fractional brand manager to help food & beverage brands grow their visibility, loyalty, and profitability.
View my work
Latest Project
Latest Project
Services
Ways we can work together
Ways we can work together
Brand Positioning Strategy
Clarify the distinctive positioning that differentiates you in crowded categories and supports retail, marketing, and pricing.
Market and Competitor Analysis
Brand Positioning Strategy
Brand Narrative Playbook
Learn More
Brand Positioning Strategy
Clarify the distinctive positioning that differentiates you in crowded categories and supports retail, marketing, and pricing.
Market and Competitor Analysis
Brand Positioning Strategy
Brand Narrative Playbook
Learn More
Brand Positioning Strategy
Clarify the distinctive positioning that differentiates you in crowded categories and supports retail, marketing, and pricing.
Market and Competitor Analysis
Brand Positioning Strategy
Brand Narrative Playbook
Learn More
Marketing Strategy & Activation Roadmap
Turn brand positioning into a practical marketing plan that focuses resources on the highest-impact activities.
Opportunity Mapping
Channel Strategy Framework
Marketing Activation Roadmap
Learn More
Marketing Strategy & Activation Roadmap
Turn brand positioning into a practical marketing plan that focuses resources on the highest-impact activities.
Opportunity Mapping
Channel Strategy Framework
Marketing Activation Roadmap
Learn More
Marketing Strategy & Activation Roadmap
Turn brand positioning into a practical marketing plan that focuses resources on the highest-impact activities.
Opportunity Mapping
Channel Strategy Framework
Marketing Activation Roadmap
Learn More
Fractional Brand Management
Ongoing hands-on support to help your brand grow consistently without hiring a full-time brand or marketing manager.
Marketing Strategy Leadership
Performance Review & Decision Support
Marketing Operations & Team Support
Learn More
Fractional Brand Management
Ongoing hands-on support to help your brand grow consistently without hiring a full-time brand or marketing manager.
Marketing Strategy Leadership
Performance Review & Decision Support
Marketing Operations & Team Support
Learn More
Fractional Brand Management
Ongoing hands-on support to help your brand grow consistently without hiring a full-time brand or marketing manager.
Marketing Strategy Leadership
Performance Review & Decision Support
Marketing Operations & Team Support
Learn More